A luxurious treatment for men. It can be used pre-shave, to soften and prepare the skin for shaving, preventing wrinkles. Apply 2 to 3 minutes before shaving, rub into the skin thoroughly then shave. It can also be used as a shaving cream, as it has lubricating properties to facilitate the movement of the razor on the skin, leaving it smooth and soft. When used after shaving, it moisturizes and restores the protective coating which has been depleted during shaving. Paraben Free.