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Santa Maria Novella.

Santa Maria Novella holds a historical imprint on the apothecary world as we know it today. In 1221, all-natural herbal remedies were created by Dominican monks, where rose water was born.  Once fame of their extraordinary herbal medications, ointments and balms spread beyond Italy, they opened the pharmacy in 1612 to the public. Today you will find on the buzzing streets of Florence much more than a museum but where beauty meets history.