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Comme des Garçons.

Despite being born of thoroughly Japanese lineage, Comme des Garçons takes its name from the French for “Like the Boys.” Why? The simple answer: because founder and creative director Rei Kawakubo thought it sounded good.

Comme des Garçons first showed in Paris in 1981, causing shock for its deconstructivist, distressed appearance. Since then, the label has remained steadfastly at the forefront of fashion’s avant-garde, often producing catwalks full of clothing dubbed “unwearable” by critics and “revelatory” by proponents. Its many successful diffusion labels include the iconic streetwear-focused PLAY, a variety of perfumes, and a collection of covetably left-wing wallets.